Are your website and social media call-to-actions falling flat? Struggling to convert visitors into prospects and clients?

In this LIVE "Advice Line" episode, financial advisor Dr. Preston Cherry asks us to help him improve his digital marketing conversion rates. From optimizing website CTAs to refining his ideal client avatar, we don't hold back on actionable advice.

Key questions we answer include:

► How can I increase my website's conversion rate?

► Should I focus on one marketing channel or try to do it all?

► What's the best way to clarify my niche and target audience?

Even if you're not targeting Gen X clients like Preston, this episode illuminates how to refine your digital marketing to attract more of your ideal prospects and turn them into clients.

Tune in as we break down Preston's marketing funnel and provide a roadmap for boosting conversions across multiple channels.

Resources:

• Sign up to be an advisor guest on the show
• Preston’s Firm: Concurrent Financial Planning
• Preston’s YouTube Channel
• Preston’s Podcast

Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone.

In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consistently generate leads as a new firm. We dive deep into David's current marketing efforts and provide actionable advice on how to focus his strategy for better results.

Key questions we answer include:

► Should I focus on local or national marketing efforts?

► How can I maximize the impact of my community college presentations?

► What's the best way to convert seminar attendees into prospects?

Whether you're a new advisor or looking to refine your marketing strategy, this episode offers valuable insights on how to generate more qualified leads and grow your practice. We discuss the pros and cons of various marketing channels and provide practical tips for improving conversion rates from in-person events.

Tune in to learn how to streamline your marketing efforts and attract more of your ideal clients.

Resources:

• Sign up to be an advisor guest on the show
• David’s Firm: Next Phase FP
• Kitces Summit Presentation: Ryan Morrisey (For in-person classes at the community college)

Is relying solely on referrals putting your advisory firm at risk?

In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pitfalls of a referral-only approach and discuss strategies to diversify your marketing efforts.

Key points covered:

► The changing landscape of how clients find and choose advisors

► Why relying solely on referrals can limit your growth and client quality

► The importance of having a structured, intentional referral process

► How to balance referrals from clients vs. centers of influence (COIs)

► Strategies for creating a more predictable and sustainable marketing funnel

Whether you're currently thriving on referrals or struggling to generate them, this episode will help you evaluate your approach and consider new ways to attract ideal clients.

Tune in to gain insights on building a more robust marketing strategy that gives you greater control over your firm's growth and allows you to be more selective with your clientele.

Resources:

• Sign up to be an advisor guest on the show
• FiComm Study 2024
• Kitces Marketing Study 2022
• Marketing Funnel Basics For Advisors (AMMS Episode)