• Advertising is Dead: It's all Business with Varun Duggirala

  • By: IVM Podcasts
  • Podcast

Advertising is Dead: It's all Business with Varun Duggirala

By: IVM Podcasts
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  • Summary

  • Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.
    2024 IVM Podcasts
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Economics Politics & Government
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Episodes
  • Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

    Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)
    Nov 22 2022

    Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.
    In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.
    In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.
    This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.
    Thank you for being a part of this journey!

    Find Amit on Instagram | Twitter | LinkedIn
    (https://www.instagram.com/doshiamit/)
    (doshiamit)
    (https://www.linkedin.com/in/amitdoshi/)

    Find Kavita on Instagram | Twitter | LinkedIn
    (https://www.instagram.com/kavitarajwade/)
    (kavitarajwade)
    (https://www.linkedin.com/in/kavita-rajwade-bab3a826/)

    Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website
    (https://www.instagram.com/ivmpodcasts/)
    (IVMPodcasts)
    (https://www.linkedin.com/company/ivmpodcasts/)
    (IVM Podcasts)
    (IVM Podcasts - Indian Podcasts for you to listen to)

    You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi

    Find full videos on the AiD YouTube Channel

    The show is available across platforms:
    Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Play
    or iOS: https://ivm.today/ios

    Do follow IVM Podcasts on social media.

    We are @ivmpodcasts on Facebook, Twitter, & Instagram.

    See omnystudio.com/listener for privacy information.
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    38 mins
  • Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

    Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
    Nov 16 2022
    Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. Find Amit on Instagram | Twitter | LinkedInFind Kavita on Instagram | Twitter | LinkedInFind IVM on Instagram | Twitter | LinkedIn | YouTube | WebsiteYou can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggiFind full videos on the AiD YouTube ChannelThe show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon MusicYou can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.
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    31 mins
  • Kaushik Mukherjee on The Journey & Evolution of SUGAR

    Kaushik Mukherjee on The Journey & Evolution of SUGAR
    Nov 2 2022
    In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.
    He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.

    Find Kaushik on Instagram | Twitter | LinkedIn
    Check Out SUGAR on their Website & Instagram
    You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi

    Find full videos on the AiD YouTube Channel

    The show is available across platforms:
    Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.


    See omnystudio.com/listener for privacy information.
    Show More Show Less
    36 mins

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