Your ecommerce ads metrics might be lying to you.

There are a handful of essential metrics every ecommerce business needs to track to stay profitable.

From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend.

We explore why some advertising metrics in ecom can actually conflict with each other, and the ideal stats that indicate whether you're spending too much or too little on advertising.

Whether you're investing thousands in paid ads for your ecom store or just getting started…

This episode will give you the framework to measure what matters and make data-driven decisions about your marketing spend. So you can grow your store.

Key Moments:

01:30 How to measure ad spend vs revenue

03:35 How to calculate TRUE customer acquisition costs

05:00 Why short-term LTV matters more than long-term (for ecommerce)

06:15 Ideal LTV/CAC ratio ranges for measuring marketing efficiency

08:20 Balance traffic costs with conversion rates for optimal performance

09:15 Why high traffic doesn't always mean better marketing performance

Ready to stop guessing and start measuring what matters so you can grow your ecom store?

Be sure to pay close attention to transform how you track and optimize your ecommerce marketing.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/call

Is your marketing agency really dropping the ball, or is there just a communication breakdown?

While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results.

It's about communication.

In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the communication framework that builds trust and drives results between agencies and clients.

Whether you're working with an agency or considering one, this episode provides actionable insights to get the most out of your relationship with your agency.

Listen to discover:

✔Why great marketing agencies might sometimes look bad to you (and what the agency should be doing to avoid this)

✔The counterintuitive reason why your marketing agency might be working overtime for you without you knowing it — and how to tell

✔Why a $400 product needs different marketing than a $39 toy in e-commerce stores

✔How to know if your agency is actually failing…or just looks like it

✔Plus more

Key moments:

00:00 Intro
00:37 Big insights from account audits
01:42 Is your agency doing nothing?
02:23 Effective communication = better relationship
05.05 Total transparency

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping

30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.

In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.

Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.

Tune in to discover:

✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract

✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)

✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings

✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better

✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance)

✔ Plus more

Key Moments:

00:00 Intro
00:50 About Ryan Martin
04:11 Timeline expectations for SEO results
09:05 Using Google Search Console for tracking
12:05 The importance of E-E-A-T principles
15:10 Common SEO troubles
20:15 Ad blocker statistics and organic traffic value
26:20 Tips for choosing the right SEO agency

The SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.


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Connect with Ryan Martin:

Website: https://www.remarkabledigital.com.au/
Podcast: https://ecommerceaustralia.buzzsprout.com/

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting