In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world:

• Colleen Fahey, US Managing Director at Sixième Son
• Steve Keller, Sonic Strategy Director at SiriusXM
• Joel Beckerman, CEO of Made Music Studio
• Lisa DeStefano, former VP at The Home Depot
• Dallas Taylor, host of Twenty Thousand Hertz podcast
• Joe Sauer, consumer behavior researcher
• Chelsea Campbell, Group Creative Director at SiriusXM
• Jim Reekes, architect of Apple's startup sound
• Roger Sho Gehrmann, VP at Songtradr
• Walter Werzowa, creator of Intel's iconic five-note sequence

This episode reveals how sonic branding can transform brand recognition and ROI. From Intel's game-changing mnemonic to Mastercard's innovative sonic ecosystem, listeners will discover why sound isn't just another asset – it's a strategic imperative that's reshaping how brands connect with consumers across every touchpoint.

For Chief Audio Officers, the numbers make the case: while only 16% of advertising is correctly attributed, sonic branding delivers 700% better branded attention and drives response rates up by 30%. With one Fortune 100 company declaring it "the most leveraged item on their balance sheet," this deep dive into sonic branding isn't just informative – it's essential intelligence for staying competitive in an increasingly audio-first world - and... it's fun.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber, CMO at Podscribe; Adam McNeil, SVP of Client Services at Adopter Media; Paul Riismandel, President of Signal Hill Insights; and Arielle Nissenblatt, founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches.

From candid critiques to constructive insights, this episode gives several podcast professionals' POVs on how Amazon shows up in audio across its vast portfolio—including Audible, Whole Foods, Amazon Prime, and more; concluding with a challenge to the creative teams rooted in the resonant words: "With great power comes great responsibility."

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time.

Listeners gain insights into how Spec AI empowers account executives to pitch ad concepts with ready-made spots, bridging the gap between creative vision and client buy-in. The episode also highlights the nuances of using generative AI responsibly, ensuring creativity remains central to the process while leveraging AI to save time and spark ideas.

Through a hands-on ad creation session for OXFORd, they showcase the platform's flexibility, demonstrating how it can craft compelling, custom-tailored audio that resonates with clients and audiences alike. This episode celebrates the intersection of AI and human creativity, emphasizing the potential for AI to enhance—not replace—the artistry of audio advertising.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.