• Account Based Marketing - ABM - How it Really Works - CMO Series Part 6

  • Dec 13 2021
  • Length: 12 mins
  • Podcast

Account Based Marketing - ABM - How it Really Works - CMO Series Part 6

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  • Summary

  • A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in the CMO Series.

    In this conversation you will learn:

    • At it's heart - ABM is about sentiment
    • ABM vs CBM - contact based marketing
    • Practical approaches to ABM operations

    The complete video is here: https://www.putitforward.com/cmo-series-part-6-account-based-marketing-abm

    Contact us at     www.putitforward.com

    Podcast description:

    A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

    Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

    In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.


    Visit us at     www.putitforward.com
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