• AI in commercial filmmaking: A conversation between a director looking for revelation and an executive who wants an economic revolution

  • Jul 23 2023
  • Length: 15 mins
  • Podcast

AI in commercial filmmaking: A conversation between a director looking for revelation and an executive who wants an economic revolution

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  • Summary

  • Mega advertising company WPP announced that they’re working with NVIDIA to build an AI content engine that will help them build and deploy product experiences and compelling content at a level of realism and scale never possible. On the one hand, they’ll be able to produce commercials faster and more efficiently, easily replicating content across digital media. On the other hand, they’ll be able to virtually eliminate the need for in-person production. Join host Steve Mudd as he interviews Sarah Auteur, a director in the crosshairs of AI and with Sir Martin Wannabe, a holding company executive excited about the possibilities of artificial intelligence. This is an artificial conversations about real intelligence. The people aren't real, but the conversation is.
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