In this episode of the AI Marketing 360 podcast, Kim explores the vital role of building and nurturing an interactive community for content businesses, drawing insights from bestselling author and Indie Book Academy co-owner Bonnie Paulson. A key theme emphasized is the essential human connection in successful content communities that AI cannot replace. Kim guides listeners through the process of establishing strategic goals and identifying their community. The conversation then moves to aligning content and activities to the community's interests and goals, incorporating engaging elements like games and competitions, and handling monetization strategies. Listening to the end, audiences can take away the idea of daily goal-oriented actions for community growth.
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4 mins