Hey, hey, this is Charles Kirkland. You're in for an exciting podcast episode today. Now, like we said, this is the state of marketing. And if you ask any marketer on the planet, that's has a bolt, what is the hottest thing in marketing? Everyone will say Amazon. A. I. A. I. A. I. And that's great. But here's the problem with a I.

Most people don't know how to use it or using it inappropriately. And then it's like, well, you know, this crap sucks. And I've got Jason Parker, my partner in crime here. Now, I will tell you, Jason knows more about a I than anyone I've ever met. He literally is training the biggest copywriters of In the world on AI, the guy is just, he is deep dive.

I should call him Jason AI, the Parker. So dude, how are you doing today?

Hey, doing great, man. I'm happy to be here as always and talk about AI, which is probably my favorite subject right now, because it's just saving us so much time and energy. And literally stuff that used to take me three weeks can be done in an hour now. You know what I mean? So it's

let's back up here. Okay. So let's talk about AI. Like when, when, with the general conversation I've asked, you know, what do you think of AI? I get, well, it's good, but it's not there yet. And what, what is your take on that? That

understand what's capable, what it's capable of. So AI is actually capable of doing something I call, uh, making an extension of yourself or a second brain. And when you use AI as your second brain, it becomes an extension of you. It's really you and AI form.

You're trying to almost digitize yourself in AI. That's the goal. Very difficult to do, but, um, obviously you can't completely digitize yourself, but when you do it right and do it the way I do it. Then it's, it's a tool that's an extension of you. It puts what you're already doing on steroids, like your brand voice, for example, it can put that on steroids and you can give that to an intern and they could put your brand voice on steroids, or, you know, you can scale your brand voice in a lot of different ways, whether you're using the tool yourself or you hand it off to somebody else. But let's say you have a company and you're trying to create this uniform brand voice. would create tools that would write exactly in that brand voice and it with the exact marketing messaging you want. And then you can give that tool to your entire marketing team who can then take it, run with it and scale your voice.

That's the way I look at it. It's, you know, you're trying to authentically scale your voice. People who don't AI and where it's actually at right now have falling, have fallen behind. They don't realize how far the rabbit hole has already gone. If that makes sense.

makes sense. Okay. Okay. You just said something huge. You actually have to work to train this thing. So, I mean, is this like out of the box? I want to go get a car. I'm just going to put the key in and drive every, every Honda is going to drive the same way every other Honda course going to drive, but with AI, you're telling me we have to train this to get a specific output.

Is that correct?

Yeah. So the way I look at it is like this. Most people who are down here, if there's a ladder of AI down here, there's this generic copy that everybody's getting the generic AI. That's what most people see when they look at AI and everybody hates it. When you see the outputs from these, you can smell it a mile away and you say, look, I'm not going to read this.

It's not authentic. It's not written by a person. That's where most people are at. But you take another step up that ladder and you have sort of this framework kind of style AI, which is more, uh, like framework in terms of it can match certain sentences and things like that. And that can be great. Like templated can be great.