• A pipeline of future gifts

  • Apr 10 2024
  • Length: 11 mins
  • Podcast

A pipeline of future gifts

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  • Summary

  • When you do Face-to-Face recruitment right, you are genuinely creating a pipeline of future givers, of future Legacy givers.

    In this episode we look at a piece of data analysis work that highlights how one National Charity has delivered over £4.8million of additional gifts from their F2F donors. A Legacy pipeline of Baby Boomers is at their disposal, all because they recruited the right Lottery players through Face-to-Face fundraising.
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