• A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding

  • Aug 20 2023
  • Length: 27 mins
  • Podcast

A Sea of EmOceans - Empathy vs. Intellect in Vacation Rental Branding

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  • Summary

  • This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:

    1. A perspective shift when moving from Operator to Guest.

    2. The three types of branding.

    3. Emotions vs. Intellect in brand strategy.

    4. The five types of empathy.

    5. "Intermotional Empathy" - a new type of empathy specific to vacation rental management.

    6. If you can't put yourself in the mind of a Guest, go be a Guest!
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