A Bad Girl's Guide to Business

By: Ebony Lewkovitz and Rachana Patel
  • Summary

  • Some believe you have to choose: be the 'professional woman' or the 'bad girl.' You're either disciplined or a free spirit, brainsmart or streetsmart. We’re here to tell you that you can be both. Hosted by founders Rachana Patel from Zekari Consulting and Ebony Lewkovitz from Eden Communications, a Bad Girl’s Guide to Business is a podcast for bad bitches who want to create lives they love and incredible businesses.
    Ebony Lewkovitz and Rachana Patel
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Episodes
  • How to Get Your Brand Noticed Without a PR Agency
    Nov 26 2024

    Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank.


    Formula:

    Describe yourself, + your ideal costumer + outcome that you’re helping them achieve


    Resources mentioned: Simon Sinek Start With Why book https://simonsinek.com/books/start-with-why/ Tommy clark from Compound Linkedin https://www.linkedin.com/in/tclarkmedia/ Savannah Jordan - Running with Wolves podcast https://open.spotify.com/show/7tVW441riIJddCyE41zFYG Big Magic by Elizabeth Gilbert book https://www.elizabethgilbert.com/books/big-magic/

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    44 mins
  • 6. Sell Like the Bad Bitch You Are
    Nov 19 2024

    You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially.


    Follow us on Instagram ⁠⁠⁠@badgirlsguidetobusiness

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    46 mins
  • 5. Stop Playing 'The Cool Girl', Start Selling with Emily Todd
    Nov 12 2024

    Do you want to promote your product or service but worry you might come off as "too salesy" or pushy? Business mentor Emily Todd is here to help you get over playing the ‘cool girl’ and start selling. She reveals how to confront your entrepreneurial fears, align with your purpose, and authentically market yourself with ease.


    Connect with Emily on Instagram at emilyorianatodd


    Emily’s website honoryourwild.co


    Follow us on Instagram ⁠⁠@badgirlsguidetobusiness

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    57 mins

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