Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains.

Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept and refining it over time. We discuss how emotional connections and psychological triggers are the backbone of successful branding. We discuss the dynamics of family-oriented partnerships and the importance of a robust company culture.

(And we take a brief detour down memory lane to recall our mutual experiences of Wizard Academy.)

Craig shares his insights into the reasons loyalty and aligned incentives are crucial to nurturing strong relationships with clients. He delves into the challenges traditional marketing agencies pose to business owners and introduce the concept of The Uncovery, a powerful tool with the potential to reveal the essence of what it takes to make a business the leader in a category of 1.

We navigate the differences between cults and brands, shedding light on the impact of character flaws on success. We discuss the character diamond, a tool for creating a believable personality for a business. Finally, we touch upon how emotional connections can be both a magnet and a manipulator.

Our conversation winds up with us sharing our favorite fictional heroes and their inspirational qualities.

Connect with Craig Arthur via email.

At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it.

Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.

Contact information for Jack Heald & Cult Your Brand

• Cult Your Brand Website
• Jack Heald on Twitter
• Wizard of Ads Website
• Jack Heald on LinkedIn

• Learn how to Cult Your Brand.
• Who are these Wizard of Ads people and what are they all about?
• Explore the magic which is the Wizard Academy.