You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers.

But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk.

There's got to be a better way, right?

Matthew Burns has that solution: create trust before the sale.

Matthew explains how to do that, as well as:

• How to turn your weaknesses into a marketing advantage
• Why authenticity is essential to both business growth and customer retention
• The true impact of keeping promises and the true cost of using ambiguous language

Matthew Burns has mastered the art of creating trust before the sale. He's a partner in Wizard of Ads, an international agency renowned for their innovative marketing. His work centers around making businesses known and loved long before a sale is made.

He's got a track record for delivering exceptional results, and an unconventional approach to building trust.

Key moments:
00:07:58 - The Role of Negatives in Trust
00:15:52 - Using Social Media to Highlight Vulnerabilities
00:17:53 - Sharing Screw-Ups Builds Trust
00:25:25 - Trusting First to Gain Trust
00:38:00 - Becoming the Trusted Choice
00:45:21 - Selling the Negative
00:50:35 - Pricing Transparency
00:59:24 - Vulnerability and Authenticity
01:06:18 - Never Worry About Making Mistakes

Resources for this episode
Contact at: matthewburns@wizardofads.com
Book discussed: The Moral Molecule
Matthew's LinkedIn Profile
Matthew's Instagram Profile

At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it.

Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.

Contact information for Jack Heald & Cult Your Brand

• Cult Your Brand Website
• Jack Heald on Twitter
• Wizard of Ads Website
• Jack Heald on LinkedIn

• Learn how to Cult Your Brand.
• Who are these Wizard of Ads people and what are they all about?
• Explore the magic which is the Wizard Academy.