Welcome to Episode 7 of RE in Real Time!

In this thought-provoking episode, hosts Lonnie Plaster and Forrest Odenhall take a deep dive into the challenges facing the real estate industry today. Drawing on their combined three decades of experience, they explore how the industry has evolved—and in some cases, devolved—into its current state. With a focus on agent compensation structures, systemic inefficiencies, and recent class-action lawsuits, this episode uncovers the cracks in the system and examines how these issues are reshaping the real estate landscape.

Whether you’re a seasoned real estate professional, a new agent, or someone interested in understanding the inner workings of the industry, this conversation sheds light on what’s working, what’s not, and what needs to change. Lonnie and Forrest tackle these issues head-on, offering both criticism of outdated practices and inspiration for how the industry can move forward.

Expect an honest and sometimes controversial discussion about the structural flaws that have plagued real estate for years and what must be done to rebuild trust and transparency. This episode will leave you with a clearer picture of the forces driving change—and why now is the time to rethink traditional approaches to serving clients and empowering professionals.

📌 Time Stamps:

0:00 - Introduction: Meet your hosts, Lonnie and Forrest, and hear about the focus of today’s episode.

2:15 - Why Real Estate is Broken: A discussion of the systemic issues Lonnie and Forrest have witnessed in their 30+ years in the industry.

5:30 - Agent Compensation Models: Breaking down the traditional structures of agent pay and why they are under scrutiny.

10:45 - Class-Action Lawsuits Explained: Insights into the lawsuits challenging industry norms and exposing inefficiencies.

16:20 - The Need for Change: Why the industry must prioritize transparency, fairness, and adaptability to thrive in today’s market.

20:45 - Looking to the Future: Innovative ideas to reform the real estate landscape and serve clients better.

25:00 - Closing Thoughts: Lonnie and Forrest issue a call to action for professionals to embrace change and rebuild trust.

👉 Don’t Miss Out: This episode is perfect for anyone who wants to stay informed about the critical changes happening in real estate or who’s looking for actionable ideas to navigate a shifting market. Whether you’re an agent, a broker, or just curious about the behind-the-scenes of the real estate world, there’s something here for you.

🎧 Tune in, Subscribe, and Share: We’re bringing you the insights you need to stay ahead in this dynamic industry. Be sure to subscribe for more episodes packed with industry knowledge, and share this episode with your colleagues and friends who want to better understand what’s happening in real estate today.

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