• 7: Strategic Communication Planning

  • Sep 3 2024
  • Length: 9 mins
  • Podcast

7: Strategic Communication Planning

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  • Summary

  • Introduction: In this episode of "The Master Communicator," host David Tyler dives into the critical topic of strategic communication planning. He explains how to create a cohesive messaging strategy that aligns with your organization’s goals and values. David covers the steps to develop an effective communication plan, from conducting a communication audit to identifying key messages and target audiences, emphasizing consistency, timing, and channel selection.Timestamps:(00:00) – Introduction(01:06) – Understanding Strategic Communication Planning(02:27) – Identifying Key Messages and Target Audiences(03:41) – The Importance of Consistency, Timing, and Channel Selection(04:58) – Executing and Monitoring Your Communication Plan(05:56) – Case Study and Practical Tips(07:21) – The Bottom L!neKey Points Discussed:The role of strategic communication planning in aligning messaging with organizational goals.Conducting a communication audit to identify strengths and weaknesses.Defining key messages that focus on value and impact, rather than just features.Tailoring messages to specific target audiences to maximize engagement.Importance of consistency, timing, and channel selection in effective communication.Monitoring and adjusting communication plans based on feedback and metrics.Resources and Links:Peter Drucker quote: GoodreadsSteve Jobs quote: BrainyQuoteBill Gates quote: GoodreadsQuotes:"The most important thing in communication is hearing what isn’t said." – Peter Drucker"It's not about what it is, it's about what it does." – Steve Jobs"The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life." – Bill GatesWEBINARhttps://davidtylerspeaks.com/webinarWhat Now: Subscribe to The Master Communicator Newsletter: https://www.davidtylerspeaks.com/newsletterFollow David online:Instagram: https://www.instagram.com/davidtylerspeaksYouTube: https://www.youtube.com/@davidtylerspeaksTwitter: https://x.com/DavidTylerSPEAKLinkedIn: https://www.linkedin.com/in/davidtyler/Don’t forget to subscribe to our podcast and leave a review. Share this episode with your network to help others learn effective crisis communication strategies.LET'S MEETBook a 15-minute phone call to discuss your needs here:https://tidycal.com/davidtyler/15-minute-phone-meetingBook a 15-minute Zoom call to discuss your needs here:https://tidycal.com/davidtyler/15-minute-zoom-meetingContact Information: Email: david@davidtylerspeaks.comEmail: booking@davidtylerspeaks.com (Arrange Speaking Engagements)Website: https://www.davidtylerspeaks.comCredits and Acknowledgments: Special thanks to BouDa Sync Music for our theme and production music. https://www.boudasyncmusic.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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