In this episode of the Coldbreak Podcast, Chris sits down with Jason Ley to discuss sobriety, small business marketing, the role of AI, and emerging industry trends. Jason shares his personal journey with alcohol, insights from leading Better Drinking Culture, and practical tips on authentic branding and mindful marketing. Whether you’re navigating a healthier lifestyle or growing your business, this conversation offers valuable takeaways. Don't miss this deep dive into leadership, self-improvement, and staying authentic in a competitive market. 📌 Topics Covered: *Sobriety and the evolving relationship with alcohol *Insights from leading Better Drinking Culture *AI’s impact on small business marketing *Social media strategies for small businesses *Current trends in the alcohol industry ⏱️ Timestamps: 0:00 - Introduction and Jason’s sobriety journey 2:10 - The evolution of Better Drinking Culture 7:00 - Challenges of mindful consumption in the industry 15:45 - Trends in low-ABV and non-alcoholic beverages 21:30 - Social media strategies for small businesses 27:50 - The role of authenticity in marketing 35:40 - Balancing personal and professional branding 44:00 - Building a sustainable website and SEO tips 51:00 - Importance of clear communication in small teams 55:00 - Where to find Jason Ley Follow Jason Ley: 🌐 Website: https://www.jasonley.com 📱 Instagram & Socials: @jasonley 🔗 G4 Kegs: https://www.g4kegs.com #TheDrinkersManifesto #SobrietyJourney #SmallBusinessMarketing #AIandMarketing #BetterDrinkingCulture #NonAlcoholicTrends #AuthenticBranding #SocialMediaTips #ColdbreakPodcast #JasonLey #Leadership