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Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships.
KEY TAKEAWAYS
- Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform.
- The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast.
- Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust.
- Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities.
- Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners.
- The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services.
- Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes.
- The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition!
BEST MOMENTS
"I listen every week, I have probably consumed most of your content.”
“I joke that he was grooming me into how to do a podcast”!
“What’s weird is we have no competition in our niche.”
"I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it."
"Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?"
"We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry"
EPISODE RESOURCES
https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308
https://www.youtube.com/MotorhomeMatt
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
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LinkedIn
Email: podcast@progressiveproperty.co.uk
