59) Focus sull'analisi qualitativa
Feb 7 2023
Length: 10 mins
Podcast

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59) Focus sull'analisi qualitativa

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Summary
Parlando di marketing scientifico andiamo ad illustrare specificatamente la metodologia dell'analisi qualitativa, durante la quale si entra in contatto col mercato vivo, scendendo sul campo e ascoltando ciò che pensano le persone. È lo step precedente all'analisi quantitativa.

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