• 50. From Aldi to Marks & Spencer: Elevating Your Brand in the Children's Activity Market

  • May 29 2024
  • Length: 9 mins
  • Podcast

50. From Aldi to Marks & Spencer: Elevating Your Brand in the Children's Activity Market

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  • Summary

  • This week's episode I explore how to position your children's activity business within the marketplace using a unique analogy of supermarkets. I challenge you to evaluate where your business currently stands—whether it's comparable to budget-friendly Lidl or premium Marks and Spencers—and where you aspire to be. I emphasise the importance of aligning your branding, messaging, and pricing with your desired market position.

    Learn why investing in professional branding from the outset is crucial to avoid appearing "cheap and cheerful" if your goal is to be perceived as a premium provider. Your visual and brand assets must reflect the quality and pricing of your services to attract the right customer base.

    If you want to learn more about branding, messaging and marketing for your business then check out the Children's Activity Business Cub. Right now I have a special offer to join the club for just £9.99 this month.

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