Welcome back to another episode of the Brewed Awakenings podcast. Today we have a very special guest joining us - Caleb Holstein, co-founder of Green Square, a software platform aiming to revolutionise coffee sourcing. 

Caleb has an extensive background in the coffee and hospitality industries. Growing up, his family owned a small cafe that he helped manage from the age of 15. Since then, he's dedicated his career to creating opportunities for the next generation in specialty coffee. 

A few years ago, Caleb joined forces with tech entrepreneurs in Germany to launch Green Square - a two-sided B2B marketplace connecting coffee roasters to traders and importers. The platform allows roasters to easily source, purchase, and manage their green coffee inventory from multiple suppliers in one centralised hub. 

In our conversation today, Caleb shares his journey building Green Square, his perspective on challenges facing the coffee supply chain, and his advice for young people looking to make an impact in this industry. We also discuss his leadership philosophy and biggest influences. 

I'm thrilled to have Caleb on the show to discuss how technology and connectivity can transform sourcing, building more resilient and transparent supply chains. I hope you enjoy our episode!

Links

https://www.greensquare.co/

https://www.linkedin.com/in/caleb-holstein-7410b0b2/