• #37 No Such Thing as Bad PR... Well Maybe (Sara Wacker)

  • Nov 29 2024
  • Length: 50 mins
  • Podcast

#37 No Such Thing as Bad PR... Well Maybe (Sara Wacker)

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  • Summary

  • In this episode of the No Fixed Agenda Podcast, hosts Jeff and Omar have a chat with Sara Wacker from Bloom PR about the intricacies of public relations. They discuss the importance of not just relying on events but highlighting unique aspects that make stories more engaging. Sara shares her journey from sports reporting to running her own PR agency, along with the challenges and strategies she uses to succeed. The conversation also delves into issues like handling bad PR, social media content, and starting a PR business. The episode provides valuable insights for entrepreneurs, and anyone interested in understanding the world of PR.

    00:00 Introduction to No Fixed Agenda Podcast

    00:18 Nostalgic 80s Music Debate

    01:47 Guest Introduction: Sarah Wacker from Bloom PR

    02:26 Insights into Public Relations

    06:13 Personal Stories and Professional Journey

    11:56 Starting a PR Business

    16:42 Challenges and Growth in PR

    19:17 Client Relations and Media Strategy

    22:19 Client Vetting Challenges

    24:12 Social Media Identity Crisis

    25:19 Family-Friendly PR Strategies

    26:57 Event Promotion Insights

    32:18 Measuring PR Success

    38:36 Handling Bad Publicity

    46:23 Starting a PR Firm

    48:39 Conclusion and Farewell
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