• 34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

  • Oct 5 2023
  • Length: 39 mins
  • Podcast

34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

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  • Summary

  • Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.

    On this episode we talk about:
    - Most common faults marketers do when using HubSpot?
    - Most important reports to have built out?
    - How to think about marketing attribution while using HubSpot?
    - Setting expectations for success when shifting from lead gen to demand gen

    🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.
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