Bryan Johnson has spent tens of millions of dollars on a highly publicized quest to reverse the aging process. The tech millionaire follows a strict diet and fitness regimen, stacks multiple dietary supplements, obsesses over sleep hygiene, and subjects himself to a litany of medical tests to track his biological data. Harnessing his newfound celebrity, Johnson has become a false authority in the wellness space, touting supplements and alternative therapies and selling his own brand of olive oil.

This article isn’t about Bryan Johnson. Rather, it’s about how Johnson could easily have been the muse for a new longevity initiative recently launched by luxury fitness chain Equinox. Their Optimize program, a lite version of Johnson’s vision, harvests biological data from its clients (via blood tests, fitness and strength assessments, and wearable sensors) and uses it to create personalized fitness and nutrition programs. The program has been described by Equinox as “the definitive approach to health optimization” that’ll “unlock the peaks of human potential.” But priced at $42,000 a year, the program is making headlines for the wrong reasons. Is Equinox’s ultra-premium service worth the membership fee, or is it another cash grab in a wellness industry that’s made longevity its latest plaything?

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Original article & references: https://skepticalinquirer.org/exclusive/health-club-equinox-puts-a-price-on-longevity-just-42000-a-year/

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