• 32 - Depreciating Ad Accounts

  • Sep 18 2023
  • Length: 9 mins
  • Podcast

32 - Depreciating Ad Accounts

Listen for free

View show details

  • Summary

  • Even if you hand a client a perfect ad account with all adspend in KPI, there's going to be depreciation. Media Buyers are jugglers who take into account Audience saturation, ad fatigue, budget, and creative. But different data sets illuminate different issues within the ad account, so understanding what they each say is detrimental to the juggling act. In this episode I go over the most important metrics I look at to tell if an account is succeeding - or needs a funnel refresh.

    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about 32 - Depreciating Ad Accounts

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available