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Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week…

• 3 big MSP marketing priorities for 2025: The silver bullet to getting new clients and growing your MSP lies in consistent and persistent marketing. Make it easy by prioritising these three things.
• And 3 big questions to ask yourself: Before the new year begins, take some time to answer these questions and focus yourself on your future goals, in life and in business.
• This MSP is using a clever backdoor marketing tactic: My guest this week tells us what his special marketing tactic is, how it makes finding clients easier, and how you can do a version of this in your MSP.
• Paul’s Personal Peer Group: Graham, an MSP owner in Omaha, reflects on how little he feels his MSP has achieved in terms of lead generation this year. He wants to know why his marking projects take so long to implement.

3 big MSP marketing priorities for 2025

Did your MSP sales engine feel broken in 2024? Well, here’s the fix. The best new revenue comes from lead gen that’s driven by a marketing machine, but don’t be scared. It’s dead easy and it’s built with just a few simple parts and it’s going to make 2025 your best year yet.

Right now let’s go through why your current marketing isn’t working, how to find more people to speak to and how to make all your marketing easier. I do love this time of year because everyone has a collective pause and after you’ve had a few days off to enjoy some time with your family, you move on to time to just kind of take stock of what’s happened in the last 12 months. And you figure out what it is that you want to improve next year.

Most of the MSPs that I’ve spoken to this year just want to win more new clients, and keep their existing ones and make sure those clients are happy.

And of course, make sure their staff are happy and service quality is important too. These are all important things to MSPs, but ultimately, if you nail it down to what’s the one thing that you would do to improve your business, if you could wave a magic wand, for most MSPs it would be to win new clients.

So let me suggest to you three marketing priorities to focus your business on next year. These are not difficult concepts to understand. In fact, I’ve deliberately made this as easy as I can, as I try to do with all the marketing that we talk about in our podcast and on the YouTube videos.

My first recommendation is to create a marketing system rather than a series of one-off activities. Now, the reason I suggest this is because the whole channel seems to be geared around helping you to do one-off activities. You get big vendors giving you marketing campaigns or social media that you can just roll out in one go. Now, don’t get me wrong, I think doing a one-off campaign or being all over social media for a couple of months is better than no marketing at all. But the very best kind of marketing is consistent and persistent, and that comes from having a marketing system.

A system means you have a series of tasks that are happening on a regular basis. Ideally, you personally as the owner of the MSP, is not doing them. You have someone doing them on your behalf, whether that’s someone who works for you or a trusted outsource person. If you’ve been listening to my podcast or watching my videos for a while, you’ll know the marketing system that I recommend. I suggest you build audiences of people to listen to you, starting with your LinkedIn and your email list. And then grow relationships with those people using education...