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In this episode, Carla discusses three common mistakes people make when launching their first digital course. She starts by addressing the fear and self-doubt that often hold people back from taking action. Then, she dives into the first mistake, which is not understanding the target audience. Carla emphasizes the importance of speaking to the audience and understanding their needs and desires. The second mistake she highlights is not building excitement and having a clear marketing strategy. Finally, Carla talks about the third mistake, which is not continuing to promote the course after its launch. She encourages listeners to overcome their fears and take action.

Takeaways

• Overcome the fear and self-doubt that hold you back from launching a digital course.
• Understand your target audience by speaking to them and addressing their needs and desires.
• Build excitement and create a clear marketing strategy for your course.
• Continue promoting your course even after its launch to maximize sales and growth.

Chapters

00:00

Introduction

00:30

The Fear of Launching a Digital Course

05:00

Mistake 2: Not Building Excitement and Marketing Strategy

09:36

Mistake 3: Not Continuing to Promote the Course After Launch

15:24

Conclusion

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