• 297 | From Zero to Traffic: Building an Ecommerce Brand | with Dario Markovic

  • Sep 30 2024
  • Length: 30 mins
  • Podcast

297 | From Zero to Traffic: Building an Ecommerce Brand | with Dario Markovic

  • Summary

  • As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce.

    A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically.

    Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.

    In This Conversation We Discuss:

    • [00:45] Intro
    • [01:38] From retail to online survival during COVID
    • [04:26] PR success into a business-saving opportunity
    • [05:45] Implementing rapid ad strategies for fast wins
    • [07:03] Slow, steady transitions to re-build online presence
    • [08:17] Boosting sales by moving from Magento to Shopify
    • [09:38] Testing digital ad strategies during the pandemic
    • [10:54] Maximizing minimal ad budgets for major results
    • [12:53] Episode sponsors
    • [16:06] Doubling down on PR and affiliate marketing
    • [18:16] Navigating challenges of rapid growth and scaling
    • [20:31] Managing cash flow impacts during scaling
    • [23:44] Considering logistics strategies for global reach
    • [26:20] Navigating challenges of scaling advertising efforts
    • [27:10] Starting anywhere to build your expertise
    • [29:14] Explore luxury hats at Eric Javits

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Women’s designer hats, bags, and shoes ericjavits.com/
    • Follow Dario Markovic linkedin.com/in/dario-markovic-2a326aa9/
    • Done-for-you conversion rate optimization service storetester.com/
    • Revolutionize your inventory and fulfillment process portless.com/

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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