• 293: Use Narratives in Your Content Marketing to Attract Music Students Online

  • Sep 13 2023
  • Length: 13 mins
  • Podcast

293: Use Narratives in Your Content Marketing to Attract Music Students Online

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  • Summary

  • In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.

    • Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.
    • Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.
    • There are two types of examples you can use - fictionalized stories and real case studies.
    • Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.
    Action item:

    Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience?

    Connect with Jaime:
    • Instagram @jaimeslutzky
    • Facebook @jaimeslutzky
    • CallWithJaime.com
    • jaime@expandonlinenow.com
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