Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures.

In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology.

'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.'

00:00 - Introduction to Olly Hudson and his journey into D2C

05:34 - The early days of Dropshipping and finding the right product

08:30 - Starting an agency and building base revenue

12:12 - Timing, luck, and COVID's e-commerce boom

17:38 - Building out the team and the importance of culture

20:47 - What you need to make Meta/TikTok ads work today

26:55 - What makes a good offer for your customer

29:54 - Starting a content agency for TikTok

37:03 - Becoming CMO of JAQ Group to build a brand house

41:09 - Finding good products and killing bad ones

48:31 - Trusting the process, having patience and teamwork

Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.

The Story Club

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Olly Hudson

Website: https://www.foryouadvertising.com Website: https://www.soarwithus.co LinkedIn: https://www.linkedin.com/in/olly-hudson

Twitter: https://twitter.com/oliverwhudson