[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message. [00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner. [00:00:54] Each article comes with links and visuals so that you can really embrace the marketing tip. [00:00:58] Now, if you're wondering what the hottest tips of 2024 were, we combined stats from our podcast downloads and webpage visits to bring you this list of the top five. [00:01:09] number five is episode 230, sustainable and organic. What is the difference? If you've ever asked this same question, this article will show that there's a lot of overlap between the two programs. The beauty of sustainability is that it addresses all aspects of. The wine growing business from soil health to social equity. [00:01:29] Number four is episode 228, Viticulture with a Vision, Oso Libre's Dedication to Social Responsibility. Oso Libre's founders, Chris and Linda Behr, started their Pour Vita Foundation in 2011 support causes that are near and dear to their hearts. By using funding streams for multiple winery activities, Oso Libre and their guests give back to these deserving causes too. [00:01:52] In fact, last year they supported our Juan Navarez Memorial Scholarship, a program that helps children of vineyard and winery workers pay for higher education through one of their Angus events. You can read their short story on our website and also look for the 2025 issue of Grape and Wine magazine. titled Blending Wine and Philanthropy at Oso Libre, The Social Impact of Sustainable Wine. And here's another plug for checking out these articles on our website, sipcertified. org, so that you can link back to each of those stories. Number three is episode 236, Safely Keeping Birds at Bay, Presqu'ile Vineyard's Sustainable Story. [00:02:31] Birds like finches and starlings are common vineyard pests. They damage fruit canopies and will even create nests in the vines. To protect their crop, vineyards typically use bird netting. While effective, netting comes with unsustainable downsides. They break down in the sun, installation and removal, requires a lot of labor, and they create waste over time, as nets must be replaced every few years. [00:02:55] Presqu'ile knew there was a more sustainable way to handle their unwelcomed feathered visitors. So they're utilizing a new technology, a laser. [00:03:03] Listen into this episode, or go to the show notes to find a link to read the article. [00:03:07] Number two is episode 220, how to Talk Sip With Six Wine Consumer Segments. Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. [00:03:20] Wine Intelligence identified six distinct consumer segments in the U. S. market. We saw this article and wondered, how can we tailor a message of sustainability to align with these differences? [00:03:30] Learn how to tailor your own message when you read or listen in to this short episode. [00:03:35] And the number one. Most popular marketing tip of 2024 was episode 240, stacking energy savings at Niner Wine Estates. Electricity use in the winery accounts for a large proportion of the end product's energy demand from keeping buildings and tanks at a proper temperature to powering equipment and lighting. Energy use in the winery adds up quickly. [00:03:58] Niner Wine Estates anticipated and adapted to increased demand and cost. Their efforts have even earned the business two symbols of sustainability achievement, SIP certified and LEED certified silver level. want to know how they did it, out the show notes to read their sustainable story or look for episode [00:04:17] If you are a listener on California's Central Coast, you do not want to miss Reciprocal February 2025. This month long event connects wine enthusiasts like you with sustainably minded brands through reciprocal club tastings all month long. [00:04:33] If you are a member of a participating tasting room, you will receive two complimentary tastings at any other participating location. This is a great opportunity. to try new wines and learn how they practice sustainability. You can find a full list at sipcertified...
