Meet Sam Winsbury, an entrepreneur who has been deep in the world of personal branding the last few years, and business leadership. In this episode, Sam shares his journey from starting his business, to becoming a sought-after personal branding expert. We get right into the nuances of creating a personal brand in today's digital age, adapting business strategies in challenging times, personal growth, and the often-overlooked aspects of building a successful brand. "Take responsibility for everything you can. There aren't many things in your life or business that you haven't either allowed or caused yourself. Take control of it and do something about it." 00:00 – Intro to Sam 03:42 - Finding LinkedIn and balancing University 06:26 - The pandemic and building the business 08:40 - Choosing the name Kurogo 12:37 - The altruism within personal branding 17:08 - The first hires, and the importance of onboarding 22:18 - Positioning clients, and finding their 'North Star' 29:38 - How to become a better leader and Radical Candor 33:38 - Evolving the business and getting to the next level 38:41 - Balancing work and life, people and partners 46:27 - Creating opportunities and your own luck 49:00 - The importance of video content for personal branding 54:19 - Sam's big tip for life and implementing it The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Sam Winsbury Website: https://www.samwinsbury.co.uk LinkedIn: https://www.linkedin.com/in/sam-g-winsbury Instagram: https://www.instagram.com/samgwinsbury