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Jason Littrell is a Hospitality Management Consultant serving ambitious hospitality brands with high impact systems since 2009.
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Join Jason Littrell as he delves into the intricate world of hospitality management, focusing on solutions for independent bars and restaurants. Learn how to transform your business with the power of AI, effective HR practices, and targeted marketing strategies.
- Understanding the main challenges faced by independent bars and restaurants
- The crucial role of HR in the hospitality business
- The pitfalls of being a great craftsman but a poor business operator
- Leveraging AI and automation to streamline operations
- Effective marketing strategies to convert social media followers to loyal customers
00:00 Jason Littrell on building HR systems for hospitality.
04:57 Being good at making drinks ≠ running bars
07:17 Train and develop staff for high returns.
**The Importance of Understanding the Industry:**
"I should kind of spend more time learning and understanding what the problems are, and then this will will inform the products that I build, for systems and operations that I can just install into bars and restaurants, and help the ones that really need the help."
— Jason Littrell [00:00:46 → 00:00:59]
The Corporate Edge: "They have national deals for purchasing, and they have a a massive economy of scale, and they do marketing. And, they can do all the stuff that independent bars and restaurants can't do."
— Jason Littrell [00:01:18 → 00:01:27]
The Struggle of Independent Restaurants: "The vast majority of bars and restaurants are at risk of going out of business at all times, pretty much at all times."
— Jason Littrell [00:01:43 → 00:02:22]
**The Reality of Bars and Restaurants**: "People think bars and restaurants are food businesses where you sell food."
— Jason Littrell [00:03:17 → 00:03:22]
**Brilliant Craftspeople Often Struggle to Run Businesses**: "And, and a lot of times, people, they are brilliant craftspeople. This is straight out of the E Myth, by the way, the book called The E Myth. But, a lot of people are brilliant, brilliant craftspeople. They are excellent at making their thing, their widget, their their drink, their their food, whatever it is. But that does not translate into what is required to run a business."
— Jason Littrell [00:04:09 → 00:04:33]
How to Avoid High Turnover in Bars and Restaurants: "If everybody understands that, you don't have to manage them because they know what to do already. Because they they're they're working in service of that why, of that mission."
— Jason Littrell [00:05:31 → 00:05:40]
Viral Topic: The Power of Authentic Marketing
"But if they know what they're doing, then they attract the the right people, with their marketing or with just with their social media or whatever. And and that brings in the customers that also align with those mission, with that mission, with those values."
— Jason Littrell [00:05:53 → 00:06:08]
The Reality of Instagram Engagement: "Instagram has a 4% engagement rate organically. So that means for every 100 people that you, have as followers, then 4 of them are gonna see your message."
— Jason Littrell [00:06:28 → 00:06:36]
HR management, hospitality systems, bars, restaurants, business failures, independent bars, AI solutions, automation, storytelling, GoPro, people business, craftspeople, E Myth, bartending, profitability, training, staff development, customer engagement, marketing, social media, email subscribers, brand sales solutions, management consultant, Kinetic Management Systems, New York City.
