Blake gives a deep dive into why Collaborative Commerce is helping Shopify brands to grow their AOV by as much as 80% without spending an additional dollar in sales & marketing.

If you're serious about growing AOV for your Shopify store, then this one is for you!

Catch the video version with visuals here: https://youtu.be/wSVN9G7p2eU  

For an in-depth episode recap and exclusive content, head over to https://www.getcarro.com/podcast.

2% The Podcast is Sponsored by Carro, the premier collaborative commerce platform designed specifically for DTC's elite brands. Kickstart your collaboration with Carro today at https://www.getcarro.com/.

Connect with Blake Imperl

LinkedIn - https://www.linkedin.com/in/blakeimperl

Lisa Popovici, CMO and co-founder of Siena AI joins us to talk about the transformative power of AI in the realm of e-commerce customer service, the dynamic balance between automation and human touch, and the future trajectories of AI-enhanced customer experiences. With her rich background as a former Shopify merchant, Lisa offers invaluable insights into the revolutionary impact of Artificial Intelligence on e-commerce customer service. They delve deep into Siena AI's ambitious mission of bridging the automation gap in customer support, aiming to seamlessly handle 80% of routine customer inquiries and empower human teams to focus on more intricate issues.

Lisa and Blake discuss the balance between automation and the irreplaceable human touch, debunking myths surrounding AI-led unemployment. They also shed light on the emergence of new roles such as conversational designers and prompt engineers, highlighting the continuous learning curve that comes with AI adoption. Lisa passionately advocates for the transformative benefits of AI, from offering rapid responses and personalized experiences to the potential of converting customer service from a mere cost center to a significant revenue driver.

Furthermore, the conversation touches upon the customization capabilities of AI-driven customer interactions, with tools like Siena's "Persona Studio" allowing companies to mold their AI agents to mirror their top-performing human counterparts. They explore the diverse use cases for Siena, distinguishing between information-centric tasks like FAQs and action-oriented tasks such as order tracking. 

Rounding off the episode, Lisa offers practical advice for businesses contemplating the AI leap and highlights the urgency of gearing up for the bustling Q4 season. 

For anyone navigating the intricate terrains of marketing, e-commerce, and the DTC realm, this episode provides a comprehensive view of the future of AI in customer service. Whether you're a seasoned professional or just starting out, Lisa's insights underscore the transformative potential of AI in reshaping the e-commerce landscape.

For an in-depth episode recap and exclusive content, head over to https://www.getcarro.com/podcast.

2% The Podcast is Sponsored by Carro, the premier collaborative commerce platform designed specifically for DTC's elite brands. Kickstart your collaboration with Carro today at https://www.getcarro.com/.

Connect with Lisa Popovici

LinkedIn - https://www.linkedin.com/in/lisapopovici/
Visit Siena - https://www.siena.cx/

Connect with Blake Imperl

LinkedIn - https://www.linkedin.com/in/blakeimperl

Heath Riles, founder and CEO of Heath Riles BBQ takes us through his mouth-watering journey of 75 championship titles and business success. From humble beginnings in a mom-and-pop grocery store's aisles to gracing the shelves of retail giants like Walmart, Lowes and Kroger, Heath's story is a testament to the power of passion fused with entrepreneurial savvy.

In this episode, we dissect the nuances of Heath's omnichannel strategy in the competitive CPG landscape. Glean insights on the delicate dance of negotiating with mega-retailers and the pivotal role of brokers in such dealings. Heath opens the playbook on his e-commerce journey, sharing how he effectively leveraged platforms like Shopify, employed a mix of FBM and FBA on Amazon, and harnessed the sheer might of content marketing and storytelling. The art of content repurposing and brand partnerships also comes under the spotlight, offering a treasure trove of strategies for DTC brands aiming to maximize their reach and resonance.

But beyond the strategies and success, the heart of the episode lies in Heath's entrepreneurial spirit. His dedication to authenticity, adaptability, and building genuine relationships stands out as an inspiring beacon for all entrepreneurs. From international supply chain intricacies to the ethos of kindness in business, Heath's story resonates with invaluable lessons and fiery motivation for DTC brands and enthusiasts.

For an in-depth episode recap and exclusive content, head over to https://www.getcarro.com/podcast.

2% The Podcast is sponsored by Carro, the premier collaborative commerce platform designed specifically for DTC's elite brands. Kickstart your collaboration with Carro today at https://www.getcarro.com/.

Resources:

Heath Riles BBQ Website - https://www.heathrilesbbq.com/

Heath Riles BBQ Instagram - https://www.instagram.com/heathrilesbbq

Heath Riles YouTube channel - https://www.youtube.com/c/HeathRilesBBQ

Heath Riles LinkedIn - https://www.linkedin.com/in/heathrilesbbq/

Connect with Blake Imperl

LinkedIn - https://www.linkedin.com/in/blakeimperl