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It was an absolute pleasure chatting to Mike James at the end of 2021 for this conversation.

Mike is Blue Badge Tour Guide, Tour Manager and owner of the double gold, award-winning food tour company Savouring Bath.

As we all know, there is an increasing desire for experiences, where people want to immerse themselves in being hands-on, creative or indulging the senses. What better way to experience a culture than tasting its food and speaking to the passionate people who create it.

In this episode Mike shares how he experienced a record 2021, despite the set back of the pandemic.

Mike has been involved in the visitor economy, and the world of tour guiding for many years. I first met him when he was Chair of Cotswold Guides and running Cotswolds Ghost Tours. He is a fount of knowledge when it comes to managing and marketing tours and tour guiding. He’s also a passionate foodie and is on his way to becoming a certified Master of Cheese.

Find out the value Mike places on his local Destination Marketing Organisation, as well as the exposure given to his business by third party distributors such as GetYourGuide and Tripadvisor. Plus how the VisitBritain online distribution platform TXGB, is helping make his booking processes more efficient.

Find out more:

• Savouring Bath
• Mike's website
• Institute of Tourist Guiding
• TXGB

** Congratulations to Mike who has been nominated for Tourism Superstar 2022 in the Visit England Awards for Excellence, in association with the Mirror. Vote for Mike before 22 March 2022. **

For more information about Elves of the Visitor Economy, visit: http://elvesofthevisitoreconomy.co.uk.

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This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.

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