• 2. Enabling Collaboration at Figma

  • May 3 2022
  • Length: 18 mins
  • Podcast

2. Enabling Collaboration at Figma

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  • Summary

  • Figma is one of the most popular design tools today, but there were many other design tools already on the market when they first launched. In fact, Eugene worked for one of those other UX design tools called Pixate that predated Figma. Although Figma was not first to market, they quickly distinguished themselves from their competitors by understanding the importance of collaboration to their users. 


    In this episode, we break down how Figma’s laser focus around the key insight of collaboration has taken their business from 0 to 1 and continues to guide how they scale their business in the Plus 1 stage. 


    Key Lessons:

    • Choose the right benefit to be best at based on biggest pain points in the market
    • Make sure your business model reinforces your benefit 
    • As consumer expectations increase, you need to find new ways to add more value
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