152. Everyone Knows Someone Worth Knowing (with Janet Falk)

Janet Falk, Ph.D., is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. Janet is a versatile writer who can prepare newsletters, articles, website copy, LinkedIn profiles, presentations and speeches, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. Speak with her for a complimentary Strategic Communication Session to assess your Communications activity and online presence. She guarantees TWO IDEAS.

In this episode:

• Janet shared what she does and how that helps her clients to be more visible.
• We talked about the various mediums of media that can be used to share what you do.
• She shared the concept of content multiplication and how that one piece of content can be used in so many ways.
• She believes there are people who have problems and others who have solutions. She helps connect them together.
• What to do before, during and after a networking event to stand out.
• How to help someone who doesn’t want to brag learn to see the value that they bring and talk about it with others in media and networking.
• Janet shared her four As and how that has helped people in conversations.
• Her book Improve Your Marketing RBI: Five Ways to Get Business Book leverages a baseball theme to remember the steps to follow! Listen in for her tip to make sure you are doing this each week!

Information on Janet:

• JanetLFalk.com
• Janet Falk on LinkedIn (in/janetlfalk)

The Book that Janet Recommends:

• Everybody Writes by Ann Handley

Thank you for listening to The Visibility Factor Podcast

• Check out my website to order my book and view the videos/resources for The Visibility Factor book.
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