Episode #15 All Things SuccessFull Marketing

How to be simply success-full in marketing? It is through authenticity.

And The New York Times Licensing said it best in its article:

„Authenticity is achieved when brands are engaging deeply with audiences, building connections that feel personal, and making their customers feel heard and understood. When evaluating a brand’s marketing success, authenticity is arguably the most valuable metric. Yet unlike other performance indicators, such as reach and views, authenticity cannot be measured or calculated. Marketers should worry less about finding the story behind the numbers and focus more on the story itself.“

No matter if you are a professional athlete, business owner oder leader of any kind, you can’t work your way around marketing and offering your ideas. Because everything you do, is only of value, when contributed to the right people.

How to find the right people, how to create an unique offer and engage with your audience successfully, are just a few of the topics we are going to talk about in this episode with my old friend Martin Geisthardt, CEO and marketing specialist of FC Magdeburg (2. Division German Soccer).

Please interact with Martin over LinkedIn:

https://www.linkedin.com/in/martin-geisthardt-220bbb12b/

or look into his soccer club FC Magdeburg :

https://1.fc-magdeburg.de/

Further links mentioned in our episode:

James Clear 1% Methode (D):

https://amzn.to/4fLWhAx

The Tim Ferriss Show (Spotify Podcast)

https://open.spotify.com/show/5qSUyCrk9KR69lEiXbjwXM?si=11f63a0ff01240be

The Tim Ferriss Show (Apple Podcast)

https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795

As always, I'd love to hear from you!

If you have any requests, questions or feedback, I will be happy to address them in live coaching or FAQ sessions over the next few episodes.

You can find out more at www.conwince.de or on Instagram at https://www.instagram.com/susann_michaelis_official/.

To be SIMPLY SUCCESS-FULL, DM me on Instagram!

Music by: Ivo Deutschmann

https://on.soundcloud.com/TcBpUgfdKbsgS6K7A

ivo.deutschmann79@googlemail.com