The holiday season is here, and with it comes the opportunity for online businesses to capitalize on the buying psychology of consumers. In this episode, we discuss how to prepare your business for Black Friday 2024, focusing on lead generation and sales strategies that resonate with your audience during this peak buying season.

Key Highlights:

1. Understanding Holiday Buying Psychology:

• Consumers are more willing to invest in themselves during the holiday season.
• Emphasis on creating offers that cater to the desire for a "20% solution" rather than a full transformation.

• Introduce the concept of a holiday mini offer that provides quick wins for clients.
• Discuss the importance of planning and nurturing your audience before launching offers.

• Outline the importance of intentional planning for holiday promotions.
• Discuss key holiday dates beyond Black Friday, including Cyber Monday and Giving Tuesday.

• Strategies for warming up your audience through email marketing and social media engagement.
• Importance of understanding your audience's current stage in the customer lifecycle.

• Define clear, tangible goals for your Black Friday promotion, whether focusing on cash injection, new subscribers, or nurturing existing leads.

• Introduction of a limited-time opportunity to work one-on-one in a small group setting to develop your holiday mini offer and email strategy. GET THE LINK HERE TO PAY FOR YOUR SPOT!
• Have Questions? Email me at kristin@kristindronchi.com

Action Steps:

• Listen to Episode 141 for more insights on unlocking holiday profits.
• Consider your offers and how they can provide value during the holiday season.
• Plan your email marketing strategy to nurture your audience leading up to Black Friday.
• Explore the special offer for personalized guidance in crafting your holiday promotion. Link to grab your spot here

Resources Mentioned:

• Link to the Renewed Vision Summit: http://businessbygodsdesign.com/unlocking-holiday-profits-your-5-week-mini-sprint-for-year-end-success/
• Download the FREE Black Friday or Holiday Promo Prep 30-Day Plan: https://drive.google.com/file/d/1FbDpmv8di7-EGx3neceqgz4TD6hagcFb/view?usp=sharing