120: In Unlocking Profit for SaaS Marketplaces, Joe Keeley, founder of JustiFi, joins host William Glass to discuss how processing payments can drive revenue. Previously, Joe built a successful business connecting college athletes and students to families seeking highly skilled nannies and tutors. As the business shifted to a SaaS model, Joe was frustrated with how much he was paying in payment processing fees. Which led Joe to found JustiFi which arbitrages payment processing options to ensure SaaS marketplaces can process transactions more efficiently.

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About Joe Keeley:

Joe Keeley is a dynamic, yet thoughtful entrepreneur and conscious leader. As such, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture-backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. JustiFi exists to accelerate the potential of vertical SaaS platforms by bringing optimized embedded payments and beyond payments fintech solutions to bear resulting in increased value for the platform of 3-5X with a remarkably lower cost of ownership.

https://www.linkedin.com/in/joekeeley

https://www.justifi.ai/

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