Guest: Dan Portik Guest Bio: Dan Portik is the owner of BVS Film Productions and a seasoned sales and marketing professional from greater Cleveland, Ohio, with over three decades of experience. He and his team have worked with some of the world’s largest companies to develop video programs that deliver measurable results. As an accomplished author, Dan co-wrote the bestseller “Fill Your Funnel” with renowned sales legend Tom Hopkins, focusing on the power of social media in prospecting and sales. His latest book, “The Secret Online Door,” offers a comprehensive guide to successful online negotiation techniques. Dan also produced “Master Of Sales,” a documentary about Tom Hopkins’ life. Through his work, Dan continues to provide valuable insights into modern business practices. Key Points: 1. Sales Techniques and Evolution · Dan emphasizes the shift from traditional sales methods (like cold calling) to using social media, particularly LinkedIn, for prospecting and closing deals. 2. Role of Video in Sales · Dan explains the advantages of using video for prospecting, highlighting its ability to convey messages effectively, be shared easily, and present a polished image. 3. Lessons from Music and Sales · Drawing from his background as a musician, Dan discusses how performing helped him overcome fear and become comfortable in sales presentations. He parallels the discipline of practicing music with mastering sales techniques, emphasizing the importance of continuous improvement and learning. 4. Collaboration with Tom Hopkins · Dan recounts how he connected with Tom Hopkins through LinkedIn, used his techniques to successfully pitch a book idea, and eventually co-authored "Fill Your Funnel" with him. They also collaborated on a documentary about Tom Hopkins' life and sales methods, which further enhanced Dan's reputation in the industry. 5. The Secret Online Door · Dan introduces his book "The Secret Online Door," focusing on online negotiation techniques and leveraging LinkedIn for effective outreach. He emphasizes the importance of a strong online presence and providing value in initial communications to open doors for negotiations. 6. Messaging and Profile Optimization · Dan advises on optimizing LinkedIn profiles and crafting messages that resonate with recipients, ensuring they see value in the interaction. He stresses the need for professionalism online, as potential clients often research individuals before engaging with them. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.
