Erica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing.

In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms, and navigating the highs and lows of solopreneurship. Erica delves into the importance of building trust through transparency, the challenges of balancing multiple income streams, and how to create value for your audience, even when starting small.

(00:00) Intro

(03:15) Erica’s start in content marketing

(08:10) Finding your personal voice after ghostwriting

(13:22) The power of vulnerability in content

(18:40) Launching courses and experimenting with offers

(24:50) Lessons learned from business partnerships

(31:05) Overcoming anxiety while building in public

(37:10) Why no one truly “has it all figured out”

(42:20) Erica’s plans for consulting and evergreen offers

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Follow Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/

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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/

Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Anna Furmanov is the founder of Furmanov Marketing Consulting, a strategy firm focused on helping startups and growth companies leverage deep customer insights to drive their positioning and messaging.

In this episode, Anna shares her unconventional path from B2C to B2B marketing and her eventual leap into solopreneurship. She talks about how her background in consumer insights shaped her unique approach, the challenges of transitioning into tech startups, and the pivotal moment that led her to start her own business. Anna discusses the art of uncovering meaningful customer insights, building a compelling problem story, and the importance of proof in business conversations.

(00:00) Intro

(03:13) From B2C to B2B marketing

(07:48) The leap into solopreneurship

(13:09) Landing her first client

(16:23) The power of customer insights

(19:04) Challenges in voice of customer research

(24:45) Balancing work and personal life

(28:47) Adapting to market shifts in 2024

(32:04) Narrowing focus for better positioning

(35:21) Turning perspectives into sales momentum

(41:54) Anna’s future goals and reflections

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Follow Anna on LinkedIn: https://www.linkedin.com/in/annafurmanov/

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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/

Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/

Chris Bogue is a video coach and entrepreneur who transformed his skills in comedy and storytelling into a successful business.

In this episode, Chris shares his journey from corporate sales to teaching solopreneurs and teams how to leverage the power of video. He discusses the process of finding a niche, creating an impactful course, and using humor to make his content accessible and memorable. Chris dives into why video remains a critical tool for B2B sales, how to craft content that truly connects, and the importance of uncovering your “unfair advantage.” He also opens up about the challenges of solopreneurship, offering valuable lessons on persistence, creativity, and the power of a strong support network.

(00:00) Intro

(03:07) Why use video for sales

(08:07) How Chris defined his target market

(13:32) The “Uber” test for video content

(17:11) Pros and cons of selling courses

(24:33) How Chris differentiates himself through comedy

(27:50) Why video works for sales

(29:56) The moment Chris knew solopreneurship will work

(31:20) The power of creativity in marketing

(36:56) Comedy and satire as a brand identity

(42:54) How to prep yourself before going solo

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Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/

Get “The Complete Guide To Selling on Video” here: https://christopherbogue.com/courses/

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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/

Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/