Episodes

  • #60: It's All About SEO
    Jul 17 2024

    In this episode, Mitch and Luke talk about the importance of SEO and how it can help or hinder your community.

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    19 mins
  • #59: You are sitting on a gold mine
    Jul 12 2024

    In this episode, Mitch and Dallas talk about how you are probably sitting on a gold mine — your long and growing list of CRM contacts. They tell you how you can tap into that gold mine with a database reactivation campaign.

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    22 mins
  • #58: Managing Expectations For Your Leads
    Oct 6 2023

    In this episode, Dallas and Luke talk about the kind of response you should expect from your leads.

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    24 mins
  • #57: Staffing problems create sales problems
    Sep 27 2023

    In this episode, Dallas and Luke talk about how a staffing problem in your community isn't a siloed issue; it affects sales, marketing, and occupancy.

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    29 mins
  • #56: The 80-20 rule
    Sep 14 2023

    In this episode, Dallas and Luke talk about how to help your sales team focus on what matters most.

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    31 mins
  • #55: Four senior living marketing assumptions that are wrong
    Sep 7 2023

    In this episode, Dallas and Luke talk about some popular incorrect assumptions they hear all the time, what's wrong about them, and how to fix them.

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    27 mins
  • #54: Use data to make decisions
    Aug 29 2023

    In this episode, Dallas and Luke talk about how using data to make decisions can actually help you become a better leader.

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    32 mins
  • #53: The best follow up technique that most senior living communities aren't doing
    Aug 23 2023

    In this episode, Dallas and Luke talk about the most-effective follow-up technique that most communities don't do (or don't do enough of).

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    26 mins