There's something powerful I've discovered about business resolutions - only 8% ever succeed, but there's a clear pattern behind the ones that do. What I've uncovered about setting genuinely meaningful goals might transform how you approach your business growth this year...

Key Moments:

• [00:00] The paradox of expertise: Why we often dismiss our most valuable expertise as "too basic"
• [01:35] The valuable down time processing between one year and the next
• [03:19] A different approach to New Year goals, focusing on steady growth rather than dramatic changes
• [03:55] Where so many business goals start to go wrong and recognising the signs you're undervaluing your expertise
• [05:18] The difference between what we think we should be doing and and what we generally care about
• [07:21] How to make sure the goals you set really matter
• [10:44] The steps you can take to make sure you are on track and can hold focus

Notable Quotes:

"When we focus only on discipline and pushing ourselves harder, we miss something really important - whether these goals actually matter deeply to us and whether they make genuine sense for our business."

"Studies reveal that when people pursue goals they genuinely care about, that have clear purpose and meaning for them, they're not only more likely to achieve them but also find the whole process more rewarding."

"It's not about forcing ourselves into a new routine or pushing through with pure determination - it's about working towards something that truly matters to us."

Resources:

• Read This Week's Full Journal Post

Share Your Insights:

What goals feel genuinely meaningful for your business this year? I'd love to hear about the changes you're considering and how they align with what really matters to you. - Head over to Instagram - @philippacraddock for a chat. I'm always here and genuinely love to discuss your insights and experiences...

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