In today's episode, I'm discussing the changing landscape of marketing and challenging some of the traditional approaches.

Sharing insights from my conversations with various business leaders and highlighting some common misconceptions about marketing.

Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, we’ll explore a fresh perspective, emphasising the importance of building and strengthening your brand to attract the right audience.

I’m urging businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.

Key Takeaways:

1. Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.
2. Know Your Audience: Understand who you're trying to attract and why they should choose your business.
3. Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.
4. Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.
5. Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.
6. Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.

To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results.

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook