If you’ve worked with me or you’ve read my book you’ll know that I believe that TRUST and GOODWILL is the essence of everything and the most effective and sustainable way to build and grow your business.

In this 2 part episode I take you through my 14 step checklist to build the trust factor in your business:

1. Be real. People have different expectations and are looking for purpose, substance, provenance, and positive realism.
2. Demonstrate your competence and ability through storytelling.
3. What makes you credible? Making key information available to your stakeholders about why you are the right person / team / brand for the job.
4. People do business with people. Who is / are the faces behind the brand? Share more of you, your story, the people working in your team and your customers.
5. Be a force for good. Why not “Go the extra mile” - become that Great Place to Work - or the best apprenticeship provider or award winning brand.
6. Review results and demonstrate and communicate the IMPACT you make.
7. Lean manufacturing - Never sit still, always look to see how you can do things better.
8. Social proof. According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, “we view a behavior as more correct in a given situation to the degree that we see others performing it”.
9. Share your key milestones and statistics.
10. Show you care - take time to engage with your teams, your customers, your partners or other key stakeholders.
11. Silence is never golden. This means sharing the good and the bad.
12. Keep your promises - do what you say you’ll do.
13. Embrace being perfectly imperfect. It’s how you deal with it and fix things that make the difference
14. JOY - love what you do - be yourself, share your passion and create a shitload of tummy flips.

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook