In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Mark Olsen, CEO of Tropical North Queensland, to discuss the critical importance of readiness and resilience in the tourism industry. As regions across Australia prepare for the summer season, Mark shares invaluable insights into the necessity of proactive planning and mental health support for tourism businesses facing climate challenges.

Mark recounts the devastating impact of record-breaking floods in 2023, highlighting the urgent need for the industry to not only focus on attracting visitors but also ensuring their safety. He stresses the importance of holistic support for tourism businesses, considering both financial stability and mental wellbeing, especially in the face of increasing crises.

The conversation delves into the significance of accreditation in crisis management, with Mark advocating for preparedness through the "Get Ready Week" initiative. He underscores the need for clear communication strategies and media engagement to accurately portray the resilience and recovery of affected areas.

Tune in to learn how tourism operators can build robust networks and plans to navigate future challenges, ensuring they are not just surviving but thriving in the ever-evolving tourism landscape.

01:11 - October is Get Ready Week for Queensland's tourism industry

02:51 - Australian Regional Tourism Collective meeting to discuss response to December flooding

08:57 - The tourism industry needs to take preparedness seriously ahead of December 23rd

11:03 - Mark: The media always focus on the negative. So we need to be willing to challenge that

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Stay resilient, stay informed, and keep pushing the boundaries of excellence in tourism!