TOMIWA ADEY, FOUNDER — START-UP BAKERYTomiwa Adey is a young tech entrepreneur who has founded several start-ups, learning a lot from his successes and failures. He grew up in Nigeria where he often had to hustle just to feed himself which in hidsight now leads to some amazing stories to tell.He offers a humorous insight into the trials and tribulations of being a tech entrepreneur and how to develop a positive mindset in the face of any situation.SAM’S TAKE HOME TIPSTip 1 — Do things crazy things that scare youWhether it’s doing crazy projects to get yourself noticed or taking leaps out of your comfort zone, always keep things a little insane. It will help lead to a more varied life that you can look back on with rich memories of contrasting moments. Basically, you’re life will be a series of events that stand-out rather than a blur of monotony. You’ll have more stories to tell the grandkids and it will force you to keep learning and improving in ways you can’t even imagine.Tip 2 — Do something you’re passionate aboutIf you want people to recognise what you’re doing or help you will be much more successful if you can demonstrate clear passion for what you’re doing and show the fact you will go the extra mile you’re much more likely to open more doors for yourself andTip 3 — The power of a networkA great lesson for tech entrepreneurs out there. sitting indoors building your project and perfecting things is great but you’ll never be a success unless you go outside and talk to people. Growing a network you can leverage its just as an important skill as being able to code if you want to be a successful entrepreneur.Tommy teaching me how to use a computerContact UsYou can find out more about us and chat about anything you likeTommy:tomiwaadey.com (https://tomiwaadey.com/)Twitter (https://twitter.com/tomiwaAdey)LinkedIn (https://www.linkedin.com/in/tomiwaadey/)Sam:Instagram (https://www.instagram.com/samjamsnaps/)Quora (https://www.quora.com/profile/Sam-Harris-58)Twitter (https://twitter.com/samharristweets)LinkedIn (https://www.linkedin.com/in/sharris48/)TOMMY’S FAVOURITE BOOKSWe didn’t even get onto books during the episode. But fortunately, Tommy already has a list of his favourite books with his own short summary of why you should read it.Get any of the books free on audible (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)Traction — Gabriel Weinberg and Justin Mares (https://www.amazon.co.uk/gp/product/0241242533/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=samharris48-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=0241242533&linkId=5a26060ca4e773b9a028a32876de0bbf)The key message in this book: Even great products don’t sell themselves. A start-up stands or falls on the customer base it can build. This is why you need to think about traction early and often and build your company’s goals around achieving that traction.4 Hour Work Week — Timothy Ferriss (https://www.amazon.co.uk/gp/product/0091929113/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=samharris48-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=0091929113&linkId=910d0edd2947034a1e72f070f230821d)Instead of living the 9–5 life of a desk slave, join the New Rich, create an automated income and enjoy a full life here and now.22 immutable laws of Marketing — Al Ries & Jack Trout (https://www.amazon.co.uk/gp/product/1861976100/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=samharris48-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=1861976100&linkId=baefa37c37f669c07eb6480e048f31e6)While having the cash to invest in marketing strategies is important, it’s far more essential to understand the rules by which companies play. Successful marketing deals in perceptions — not products — so follow the laws of marketing to help you craft a strategy that will win every time.Venture Deals — Brad Feld and Jason Medelson (https://www.amazon.co.uk/gp/product/0470929820/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=samharris48-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=0470929820&linkId=753ccf194fe2964bb541dcce432b9dff)If you want to secure funding for your start-up, then you’ll need to know what your options are and how to make the most of them. When it comes to raising venture capital, that means understanding the interests of investors and assembling the right team to support you at the negotiating table.Start With Why — Simon Sinek (https://www.amazon.co.uk/gp/product/0241958229/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=samharris48-21&camp=1634&creative=6738&linkCode=as2&creativeASIN=0241958229&linkId=9c33cd5529e590375b4e85a452e0543b)Businesses, individuals and movements of all kinds should always start with WHY — their reason for doing something. This WHY should be the basis for every decision its leaders make and every message they transmit. By doing so, they will attract loyal supporters and garner long-term success.Think and Grow Rich — Napoleon ...
