• 01 - The history of Google Analytics 4 or basically the history of Google Analytics

  • Feb 2 2022
  • Length: 34 mins
  • Podcast

01 - The history of Google Analytics 4 or basically the history of Google Analytics

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  • Summary

  • Really, Google Analytics is 16 years old. Yes, it is. With 16 in most cultures you can already do a lot of things. Driving a car, vote, drink alcohol (often not a great idea), starting a job. So, you can start to call yourself mature (at least a little bit). Google Analytics is a mature software. But why is this software doing such a huge remodelling like they do it now with Google Analytics 4. History can help us to understand it better. It's also the history of web analytics (and app analytics). Which helps us to understand why specific data models are different (pageviews vs events). And how much effort went into the development of analytics solutions as we know them today. For Google Analytics it's the history of a data model which was great for the web 1.0 world. And also a history of a data model that was build for the new app-driven world and how both models are merged to become Google Analytics 4. Sounds like a blockbuster? Trust me it is one.
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