What Would Google Do?
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What Would Google Do?
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Narrated by:
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Jeff Jarvis
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By:
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Jeff Jarvis
About this listen
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis (P)2009 HarperCollins PublishersListeners also enjoyed...
What listeners say about What Would Google Do?
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Overall5 out of 5 stars
- isaac david
- 08-07-09
Great book for internet based business
This is a great book on how 'More is More' how abundance on the internet is the new way of generating traffic on the internet. Great book for people wanting to start a internet business
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Overall5 out of 5 stars
- Jeremy
- 16-02-10
Amazing!
An absolutely amazing book read fantastically well. I enjoyed this book so much that the commute to work became a joy.
It is insightful with some really good examples and innumerable ideas for how to put GoogleThink into practice. It is a must-read for anybody in business, politics, healthcare... in fact, anyone!
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Overall4 out of 5 stars
- Dele
- 19-10-09
A strong message for rethinking a business
This book has disrupted 3 years of planning and 18 months of execution of our business.
We are in the process of creating a business around creating realtime automobile traffic video and before we read the book we were going to charge users for every time they download the latest traffic information.
Not anymore we wont after reading this book. Jeff explores many ideas about giving the users control and sacrificing a few upfront change for real money that may be waiting further down the road or through a side door.
We intend to give customers control and then we will step out of the way.
Great work Jeff.
The book should get a 5 star rating but I gave it a 4 because Jeff tried to touch too many industries and you could tell when his insight was a little light in areas where he may not have had a lot of knowledge of the industry.
I recommend the book particularly the audio version on an ipod for anyone in business. listen and ponder and work out how to googlify your business.
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1 person found this helpful