Listen free for 30 days
Listen with offer
-
Wake Up Call
- Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media
- Narrated by: Deb Finch
- Length: 3 hrs and 46 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Wake Up Call
Buy Now for £11.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million.
In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers. Encapsulating her motto, “‘More Posts’ Is Not a Strategy! #MPINS”, this audiobook dives deep into:
- How the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action
- Why nonprofits need a marketing plan and how to put strategy into action
- How to use social media in good and bad times
And more…
Wake Up Call also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS—a testament to hope and resilience in life’s challenges. By telling Melanie’s story, Dr. Finch urges nonprofits to raise their social media game.
Listeners also enjoyed...
